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❶So companies should definitely know the importance of which tool is effecting the purchase intention of the customer and then act or plan their promotional strategies accordingly rather than going on promotions with every tool without considering the affect that it has on the return on investment could be devastating for the companies in this industry 1.

thesis on purchase intention

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The concept of purchase intention is rooted in psychological and is extensively used in behavioral studies (Dodd & Supa, ). Purchase intention is being characterized as a behavioral tendency that the consumer will purchase the product (Monroe & Krishnan, ) and as an important indicator for the actual purchasing decision (Tan, ).

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Afterwards, purchase intention and factors which have influence on purchase intention and behaviour are discussed. Finally, there is a discussion of cause-related marketing contextualising in .  The Louisiana Purchase The Louisiana Purchase in is thought to be the greatest “real estate” deal in history. It was an experiment to incorporate different cultures to become one frontier.

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A non-probability sample is a abbreviation of a population in which little or no Exploring the factors affecting purchase intention of smartphone (McDaniel & Gates, ). Convenience sampling is chosen to run the test. Factors Affecting Purchase Intention. BACKGROUND OF THE STUDY. Ecommerce sector in India is considered to be the sector where huge developments and growth opportunities are lying.