If a company is tasked with deciding how they want to start a new publicity campaign, they need to ask themselves some important questions first. What age demographic are they targeting? How much money are they willing to spend on their campaign? What is the point of the campaign; is it to sell a new product or service or to inform about changes to an existing one?
By answering these questions, a company can effectively choose which form of communication should be used for their publicity campaign. Social media is best used for targeting the younger age demographics and spreading information quickly and cheaply. Emails are best sent when targeting older age demographics and are seen as a more classy business approach and less intrusive. The use of one form of communication over the other has its benefits, but the real issue is what is the point of the publicity campaign.
Regardless, both strategies are quite useful at accomplishing their tasks and are becoming a more and more necessary use of business marketing in the advancing world of technology that we find ourselves living in today. Kissmetrics, Retrieved from http: Information cascades in social media in response to a crisis: Pew Research Center, Retrieved from http: Small business owners say social media feedback really clicks.
NY 1, Retrieved from http: Email is more popular than social media [study]. Mashable, Retrieved from http: Is social media a waste of time?. Forbes, Retrieved from http: Ultius Blog, 07 Jul.
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Copied to clipboard Click here for more help with Turabian citations. Rate this blog entry:. View author's profile Show more posts from author. Tested Daily Click to Verify. The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown in Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions wheth Cigarette Advertising Cigarette advertising restrictions do not have and intended effect, and despite that in many societ Lead Firms in the Apparel Commodity Chain Because of the intensive use of low-skilled labor in apparel production, transnationa The Four Ps Of Marketing While the forms of marketing are almost as varied as the products themselves,there is evidence that th Fast Food in America: The cheap but dangerous cost of advertising and the American appetite Americans in general have become on Advertisement essay "The wolves appear on your windshield.
The worlds first car available wi Introduction This document is a commentary that critically exa Marketing Plan for Amazon. It has a strong competit It was founded in Corb Coca-Cola Company has been using the fat and jolly Santa Claus in advertising of its products, this has enabled it to increase on its sales and production for its products.
Distribution This process involves ensuring the products reach the customers on time. In marketing plan, distribution is an important element that consists of decision variables such as; distribution channels as direct, retail and intermediate channels; criteria for evaluating distributions ;locations; motivators of channels such as distributor margins and logistics such as transportation ,warehousing and order fulfillment.
An organization should choose the best channel that can enable it maximize on its profits Porter Coca-Cola company produces syrups fit for consumption thus reducing the cost of transporting products from one place to another.
Sales forecast Sales forecast is derived through understanding a product, market for a product, price, promotional methods used, and types of distribution a channel for a product. Sales forecast is the driving force of all financial forecasts. It is required to give a brief summary of current sales, identify changes, summarize changes in the forecast, and justify a forecast so as to determine the right information concerning about a product and who well it can fair in the market.
The sales forecast helps the management of an organization to determine the kind of resources that should be implemented in an organization in order to maximize on its profits. In this case, factors such as political, environmental, technological and competitive factors are evaluated so as to determine whether the business operates in a good environment. Coca-Cola sales team derives the sales turnover on different intervals in the year to evaluate the position of the company in the beverage industry.
Sales forecast review by management Sales forecast review by management can be achieved through using the sales manager who can understand the contacts in the industry, can familiarize themselves with advertising and promotion techniques that will increase sales revenue for an organization.
The qualification of the sales personnel to generate sales leads, their relationship with the distributors and location of their sales outlets in order to increase the revenue of an organization is taken into consideration. These mechanisms can ensure the management reviews it sales forecast with the actual sales so as to understand the position of business in the market.
Coca-Cola company employees prepare financial reports on an annual basis to inform the customers at its existence and production of high quality products. Conclusion Marketing plans should be reviewed on an annual basis so as to determine how a business is performing in the industry. The management of business should use the marketing plan to determine the environment in which a business can flourish in the industry.
These are prepared in relation to the products and services that are sold that result from marketing strategy implemented through marketing programs. Coca-Cola company success has been contributed by well structured strategy and market penetration and production of a variety of products that are suitable for its customers. Highly qualified academic writers will prepare a non-plagiarized Marketing plan paper for you!
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The word marketing means different things to different people. A salesman understands by marketing his selling activities of oral presentation with a view to effectuate the exchange of money for the benefits offered by his product. To an advertising man, it means advertising media selection and a.
ADVERTISEMENTS: Essay on Marketing: Meaning, Definition and Concept! Everybody lives by selling some products, services or ideas. Generally, marketing is considered as selling and promotion. However, making a sale, i.e., selling is the old sense of marketing. In its new sense, marketing is satisfying customer needs. Selling is only one aspect of marketing. The Marketing Mix - The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing .
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