Until then goods and services were sold without any knowledge about customer needs. This view changed as companies came forward to consumers and understanding what they want and made products which consumers liked. This was how marketing was born.
Broad areas in which marketing is utilized include - Understanding consumers and markets, Analysis of marketing environment, Managing marketing information to gain customer insights, Consumer markets and consumer buyer behavior, Business markets and business buyer behavior, Designing Customer-driven strategy, Creating value with target consumers, Creating brand value and image.
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